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AutoNation Leap
Project type
Branding
Date
2022
Client
AutoNation
Company
Zimmerman Advertising
My Role
Art Director / Graphic Designer
In an era where automotive leaders are setting their sights on space and beyond, AutoNation—a 30-year veteran and trusted name in the industry—was ready to take its own bold step forward. AutoNation Leap was conceived as the brand’s platform for ventures beyond the traditional automotive space. To maintain a strong connection to its heritage, we thoughtfully integrated AutoNation’s signature Pink Stripes into the Leap logo, creating a visual link between innovation and legacy.
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