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What Drives You, Drives Us
Project Type
Champaign Development
Date
2021
Client
AutoNation
Company
Zimmerman Advertising
Creative Directors
Dan Gitlitz & Brian Anderson
Copywriters
Juan Velente & Zack Roberts
My Role
Art Director / Graphic Designer
AutoNation tasted us to evolve their brand identity from a traditionally graphic-heavy, in-your-face aesthetic common in automotive retail, toward a more sophisticated, clean, and tier-one presentation—one that places the customer at the center of the story. This strategic shift inspired the campaign “What Drives You, Drives Us,” reflecting AutoNation’s renewed focus on purpose, connection, and customer empowerment.
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