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Citgo
Project Type
Campaign Pitch
Date
2021
Client
Citgo
Company
Zimmerman Advertising
Executive Creative Director
Lee Gonzales & David Crawford
Copy Writer
Zack Roberts
My Role
Art Director / Graphic Designer
This project was developed as part of a pitch for Citco, focused on creating a campaign for their commercial oil brand, Citgard. The creative direction incorporated the iconic Citco pyramid as a central design element, weaving it consistently throughout the campaign to strengthen brand recognition and visual cohesion.
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