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Go Be Great
Project Type
Branding
Date
2017
Client
AutoNation
Company
Zimmerman Advertising
Creative Directors
Dan Gitlitz & Brian Anderson
Copy Writers
Juan Velente & Zack Roberts
My Role
Art Director / Graphic Designer
We developed an internal brand for AutoNation called “Go Be Great,” designed to inspire and empower employees to reach their highest potential. The visual identity draws inspiration from brands like Nike and Gatorade—bold, iconic, and energetic—while maintaining a clean, sophisticated aesthetic that reflects AutoNation’s commitment to excellence. To ensure a strong connection to the parent brand, we incorporated AutoNation’s signature Pink Stripes from the original logo, creating a cohesive link between the internal initiative and the company’s broader identity.
