Stonewall Museum

For the Stonewall National Museum & Archives rebrand, we set out to honor one of the most important institutions preserving and amplifying LGBTQ+ history and culture. Stonewall operates one of the leading gay archives in America and the world’s largest LGBTQ+ library collection—an enduring voice for visibility, pride, and progress.

The new logo captures that mission with a modern and meaningful mark: an “S” formed from intersecting rainbow prisms inside a speech bubble. It represents both the diversity and unity within the community, as well as the platform Stonewall gives to every voice and story it preserves. The design reflects inclusivity and conversation—bright, bold, and unmistakably forward-looking, much like Stonewall itself.